Christmas Catalog: 1973 Sears - Canada - Page 180
The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.
Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.
Molded plastic wagon with weathered-wood
finish. Bright Red wheels and Tan vinyl
cover. Horse fully outfitted with harness
and there's a whip to urge him on. Abt. 34
x 9 x 17" high. Figures illustrated not included.
79 27 38110 DL - Each - $9.99
(2) Circle 'X' Ranch
Die-cut pieces of
heavy cardboard. Easy to assemble
with tab-and-slot construction. Bunk-
house abt. 30" deep; has pantry, cup-
boards, bunks, stove, chairs, benches,
table, gun rack. Exterior has porch roof,
horse trough, corral, stable, and more.
Figures not inclu.
79 27 38111 - 60" long. Each - $9.99
Author's Comments: The picture appears to show the Maroon Jane, Dark green Johnny and a Tan Sam Cobra...But the rest of the add has different figures.
(3) Comanche
Fully jointed for many
action poses. Blanket, saddle, rifle
scabbard, stirrups, saddlebag. Abt. 11"
high for 11" riders. Plastic.
49 27 380114 - Each - $3.99
(4) Buckskin
movable head and neck
which nods, bows, or moves from
side to side. Complete with hand-paint-
ed detailing. bridle reins, saddle equip-
ment. Abt 15 x 13" high.
49 27 38106 - Plastic. Each - $4.49
(5) Sheriff Tom Goode
fully jointed. With guns, handcuffs. Plastic.
49 27 38113 - Abt. 11" high. Each. - $3.99
Author's Comments: Appears to have the light grey accessories instead of the actual silver
(6) Geronimo
fully jointed. Includes brightly colored ceremonial dress,
battle equipment. Over 30 pc. Plastic.
49 27 38103 - Abt. 11" high. Each. - $3.99
(7) Johnny West
fully jointed, with brightly colored Western costumes,
weapons, range utensils. Plastic.
49 27 38065 - Abt. 11" high. Each. - $3.99
(8) Jane West
fully jointed, brightly colored costume changes, weapons,
range gear. Plastic. About 11" high.
49 27 38120 - Each. - $3.99
(9) Jim West
fully jointed, with detailed
add-on clothing, weapons and range
utensils. About 11" high.
49 27 38107 - Plastic. Each. - $3.99
(10) Sam Cobra
fully jointed. Black
beard, add-on clothing, weapons,
accessories. Plastic. About 11" high.
49 27 38108 - Each. - $3.99
Author's Comments: Odd how they used an Odin headed figure here, but have the correct one pictured with the Circle X Ranch picture.
