Christmas Catalog: 1972 Penneys - Page 378
The text on the right is a transcription of the actual catalog ad wording. The ad number appears in parentheses in front of the Ad title, a (0) means the ad was not numbered on the page. The price after the ad is the catalog listed sale price.
Some of the ads have an author's note. Those are my personal comments about the ad and may change as I learn more.
Circle X Ranch for "Johnny West" figures (figures not incl.). Bunk house with operating doors, bunk bed, stove, cupboard, and many accessories. Heavy-gauge chipboard. Overall layout is 4 ½ ft wide. Bunk house is 26 x 30 x 21 in. high; corral is 38 x 21 in. deep. All ready to assemble. Mailing weight 8 lbs. - $6.66
(2) Johnny West Covered Wagon
Plastic wagon made to fit all "Johnny West" figures. Carries Johnny and friends over treacherous terrain. Set contains covered wagon, horse on rollers with complete harness. 34 ¼ x 9 ½ x 15 ¾ in. high. Mailing weight 5 lbs. - $7.89
Author's Comments: One penny price increase from 1971
(3) Johnny West
Fully jointed - stands, kneels, aims his rifle. Can be placed in almost any position. All plastic with head and hands of pliable vinyl. 11 ½ in. tall. Outfitted in chaps, stetson. Comes with accessories as shown. Mailing weight 1.40 lbs. - $3.14
Author's Comments: 15 Cent price increase from 1971
(4) Thunderbolt
Spirited quarter horse that carries all 11 ½ in. Johnny West figures - there whenever they need him 11 ¾ in. high, 14 ½ in. long. Assorted colors – no choice. All plastic, includes accessories as shown. Mailing weight 1.70 lbs. - $2.76
Author's Comments: 12 Cent price decrease from 1971
(5) Comanche
Horse for 11 ½ - in. figures. 13 - hinged joints. Plastic blanket, saddle, opening saddle bags, and other accessories as shown. High-impact plastic. Mailing weight 1.80 lbs. - $3.69
Author's Comments: 3 Cent price increase from 1971
(6) Josie West
The cute daughter of Johnny West. Fully jointed - she can stand, run, sit and ride. Complete with costume changes and plastic accessories as shown. Plastic body, hands of pliable vinyl. 9 in. tall. Mailing weight 1.20 lbs. - $2.44
(7) Jane West
The wife of Johnny West. Fully jointed so she can sit, run, stand, and ride. Plastic accessories, as shown, include 4 changes of costume. Plastic body. Pliable vinyl head and hands. 11 ¼ in. tall. Mailing weight 1.50 lbs. - $3.14
Author's Comments: 15 Cent price increase from 1971
(8) Jamie West
Scaled for Johnny West family. Jointed. Complete with accessories as shown. Plastic body, hands and head of pliable vinyl. 9 in. tall. Mailing weight 1 lb. - $2.44
(9) Pancho Pony
Faithful friend and companion for Josie and Jamie. Plastic. Stands 9 3/8 in. high. Mailing weight 1.60 lbs. - $2.44
(10) Chief Cherokee
Wears tribal outfit. Fits Thunderbolt (4); Comanche (5). Fully - jointed – he can bend in many positions. Tan and dark brown figure. With a wide assortment of accessories - all the details of tribal dress. Molded plastic. Hands and face of pliable vinyl. 11 ½ in. tall Mailing weight 1.60 lbs. - $3.14
Author's Comments: 15 Cent price increase from 1971
(11) General Custer
The famous fighter of the West. Fully jointed, can stand and sit. Authentic military garb, includes detailed accessories as shown. Molded plastic; vinyl hands, face. 11 ½ in. tall. Mailing weight 1.70 lbs. - $3.04
Author's Comments: The beginning of political correctness. The ad wording changed to take out ‘fierce Indian fighter and Conquer the west’. 5 Cent price increase from 1971
(12) Captain Maddox
Western cavalryman - fully jointed, he can stand, sit and ride. Authentic military uniform. Includes many detailed accessories as shown – including riding equipment, a pair of cavalry riding gloves. Solid molded plastic. 11 ½ in. tall. Mailing weight 1.60 lbs. - $3.14
Author's Comments: 15 Cent price increase from 1971
(13) Fighting Geronimo
The courageous leader of a great Indian nation. Movable joints so he can assume action positions – stands, sits, runs, and rides. Realistic face and hands made of flesh-like pliable vinyl. Plastic body. Stands 11 ½ in. tall. Comes with wide assortment of accessories shown – including ceremonial dress, headdress, ceremonial masks, quiver, bolo, saddle bag, bow and arrow, rifle, drum, knives, tomahawk, etc. Mailing weight 1.50 lbs. - $3.04
Author's Comments: So many errors in this ad (Similar to the 1970 & 1971 copy), I had to point them out – only one mask and knife, no ‘bolo’, no saddle bag – could they have meant parfleche?? 5 Cent price increase from 1971.
